Geo physical expressions of the Adidas logo across key cities

My task is to research, define and establish how Adidas can implement physical expressions for the BOS.

HOW we can bring it to life?
The number of opportunities is limitless without any sort of parameters and guiding principles. From multiple func­tions or ideas to interactive videos, light effects, installations, working mutations, artistic, modern or old school technics, sketching or sculpturing… everything is possible. It’s all about crafting the future.

WHAT?
Adidas requires that the BOS is something that should be real (three-dimensional) and tactical – it needs to be experi­ential and hold consumers’ attention.

WHEN?
Adidas focuses their strategy to gain consumer attention at the largest consumer facing events, such as the Eurocup 2016 in Paris, France.

WHERE can we use the ideas?
It is important to highlight that the implementation should coincide with Adidas’ strategy of focusing on key global cities (e. g. London, Shanghai, Paris, New York City, ­Los Ange­les, Tokyo). Furthermore, we should be present at local and cultural events and locations.